Clean makeup is the new craze

The ultimate guide to the new “clean” makeup trend

Clean makeup looks are dominating the beauty world. Stores like MAC provide all the supplies to achieve them.

Avery Hassman

“Clean” makeup looks are dominating the beauty world. Stores like MAC provide all the supplies to achieve them.

When scrolling on any form of social media, one may come across the “clean” makeup look. This is the term used for a super glowy, skin-like makeup that anyone could pull off. With just a few simple steps, one can instantly enhance the beauty of what is already there. 

First off, skincare is so important for this look. If this step is skipped, the dewiness will be skipped out on and that is exactly what one needs to accomplish this look. The most popular product used for this soft glam is the Glow Recipe Watermelon Glow Niacinamide Dew Drops. This was sold out for so long but is finally back in stock and ready to be added to the cart. 

According to, “This first of its kind highlighting skincare + makeup hybrid helps visibly brighten skin and deliver an effortless glow instantly and over time, while helping to reduce hyperpigmentation and without leaving a gray cast.” Not only is this product going to help girls and boys glisten, but it is also benefiting the skin at the same time. It is the perfect product to start the base off on the right track. 

Next up, grab a concealer that is creamy and hydrating. The one that is most recommended is the Kosas Revealer Concealer. With 28 shades, this concealer is very hydrating, making it ideal for all skin types. 

According to, “Apply anywhere you want to brighten, highlight or smooth — under eyes, blemishes, cheekbones, you literally can’t mess it up.” This concealer is definitely designed for anyone to use wherever and whenever. It adds the perfect sheer to medium coverage to make one feel extra confident. 

Thirdly, a liquid contour and blush is the step that adds dimension and life back in the face. The hot, trendy item that takes first place for these products is Charlotte Tilbury. The contour wands come in light medium and medium dark and are the most blend-able and natural contours on the market. Carefully place a few dots slightly above the cheekbones and around the top of the forehead to give a lifting effect to the face. With the Beautylight Wands, one can choose to use either the peach or pink shade in this product and put however much desired on the cheeks. To be honest, there is no such thing as too much blush. 

The second to last step is to clean up the eyebrows naturally with a brow gel. The king of eyebrows is Patrick Ta, who created the Major Brow Lamination Gel. 

According to, “Brush gel through the brows, being sure to fully coat each hair, until product becomes tacky, then press brows into place with the back of the applicator, laminating them into the desired shape.” This unique shaped applicator is perfect for the fluffy yet perfect brow shape that will stay in place all day. 

Lastly, after applying one’s favorite mascara, if wanted, lip oil is the best natural way to complete the look. The craze going on right now is over the Benefit Benetint Lip and Cheek Stain. It is a see-through color that is transfer proof, meaning it will last throughout school, work or any priority one has throughout the day. 

The “clean” makeup look is considerably one of the best trends to go around because it allows people to feel beautiful in their own skin. It is a way of embracing freckles, beauty marks, acne, etc. Everyone is allowed to struggle with insecurities, but embracing oneself is empowering and can change others’ lives as well as one’s own. Whether one has these products at home or needs to make a trip to Sephora (which who wouldn’t want to?), nothing is better than when one can go out feeling on top of the world because of a few simple steps added into a morning routine. Clean makeup is equivalent to finding confidence in exactly who one is.